It's difficult to do something really well, but it takes much more balls to really f*ck it up completely and absolutely. Hence our tribute to all the giant losers out there - stand proud.
Second Son is a London-based clothing brand. Formerly known as Loki, we've been bringing tight, original graphics and an English sense of humour to some of the most exclusive bastions of European streetwear since 2005.
Second Son © Copyright 2014 Will Kemp and Rufus Exton