Second Son

We had the launch party for our pop-up shop on Friday night and I’m only just feeling recovered enough to post up the photos, which should give you an idea of how good it was. A huge amount of friends, industry colleagues, customers, hot chicks, stockists, press, family, free-booze-drinkers, ex-girlfriends, next girlfriends, people who love streetwear, people who couldn’t care less about streetwear, ear nibblers, shoe fetishists and Leo the Second Son photo dog all blessed us with their presence. The feedback on the store / clothes / artwork / customs was great, the music was dope (thanks to Luke, Darren and Tom), and the mood in general was brilliant. Big thanks to everyone who came down and made it such a good party - the graffiti a few doors down got followed to the letter:

Sit back and read on, there’s a lot more to come…

It all kicked off at 7pm and it didn’t take long till the street outside was full of people. On some Where’s Wally type isht, see if you can spot Jay throwing up the usual v-signs…

Downstairs was pretty busy too:

And when the police came by and got annoyed about the size of the crowd outside, it got even busier indoors…

Pointer head honcho Gareth won the prize for best jacket. Matching your coat with the shirt that Charlie from Crooked Tongues is wearing next to you is so hot right now…

Second prize for jackets goes to Jude from Stussy for the anti-paparazzi ninja steez:

Cliquenmove & Gloria’s in the house…

Charlie and Mark Ward did some male bonding. I know it doesn’t look it here but I swear they’re both over 7 years old in real life.

Conrad (Rolling Stock) and the legend that is Shakey:

Luke’s musical selection was pretty much impeccable, except that he didn’t play MC Hammer’s ‘Pumps and a Bump’ which should be the cornerstone of any party set.

Inside, the revellers got a sneak peek at some of the samples from our forthcoming Autumn / Winter range:

Rufus and Raskit. They look the same height here but if you look closely you’ll notice that Rufus is on tiptoes and Raskit is crouching down about five feet:

Me and the homey Nash Money, both trying to look suave but being out-Zoolandered by Leo the lurcher dog who models with Nash for our lookbooks:

Our boy the highly-talented illustrator Ken K Chung, who seems to be trying to walk like an Egyptian. Given that he’s actually a Chinaman, that makes him hella international. Later in the evening Ken got fined £80 for urinating in the street next to four policemen by mistake (I don’t mean that he pissed himself, I mean that he didn’t realise the rozzers were there). Watch this space for news of the ‘Free Ken’ appeal that Nash is setting up - if we can raise £240 then he’s agreed to urinate on a police station and a police horse…

I highly recommend setting up a pop-up shop, you’ll get mad honeys:

Tom is normally a total douche loser but here he looks like an amazing Italian mob hitman:

It’s easier to get a photo of a unicorn than it is to get one of Krigga, so this brapp brapp picture is super rare.

Greg, Safa and Duncan representing Adidas, MHI and cardigans respectively:

Jay, Duncan and Kish representing Second Son, moustaches and Second-Son-sponsored retoxification respectively:

 

The Second Son ‘Yes Juice’ cocktail specially created by Hakkasan. It may have been blue instead of purple and some said at the time that its taste was a refreshing mélange of bubblebath and strange milk, but I guarantee you that if you drank it it got you drunk. Which was the point really.

Shooting yourself in the head is a hot new gang sign among London’s ‘yoots’.

Complimentary Vitamin Water. This stuff basically saved my life the morning after the party. Cheers Sofi Donuts!

At this point we headed to the afterparty where Luke was playing again. Things swiftly started to get much, much messier as you can see. Not much to say about all this but basically three rounds of B52s later it was all off the meat rack…

 

It’s difficult to know where to start with this one. Suffice to say that he has no memory of this whatsoever:

Thanks to all involved: everyone who came along, Bodhi bar and gallery for hosting the event, the police for not actually shutting it down, and Nash for helping build the shop and putting his shoes & hats into it. We’re here till the 15th October so come by and buy some stuff ladies and gentlemen.