Second Son

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We’re busily preparing to relaunch Second Son with a slightly different approach in 2012, and we needed to make space in the stockroom. So we’re happy…

Apologies to all who contacted us about our online store being down recently - the internet temporarily broke our site, but it’s up and running again now…

In an effort to do their bit for Japan, our friend Amazing Grace (of Ladoja & Sons) and Wah Nails are throwing a blowout sale to raise money for the British Red Cross Japan…

It’s February, it’s rainy, it’s cold, it’s dark and the world looks set to be plunged into yet more financial misery. So what better to cheer us up here at Second Son than a couple of…

It’s competition time again, and this time we’re giving away a pair of free tickets for Bonobo’s upcoming live show on April 26th courtesy of Soundcrash. Since his debut over a decade ago with the relaxedly beautiful…

The Reset returns to the Nike 1948 store for its fourth installment this weekend, and we’ll be there as usual. We’ll have the new chinos amongst other goodies on sale and there will be some special discounts too, so head…

*EDIT: tonight’s party is now FREE ALL NIGHT! Free tees for the first 30 people so it’ll still pay to get there early…

The talented chaps of the Pirates art collective have taken over…

Our Nash Money collab tees are in stores now (see our stockists page) and the press shots have just dropped online at Hypebeast, High Snobiety, CultureShoq, The Hundreds…

Our new belts are live, in more ways than one. These bad boys are hand-made by master craftsmen in Italy using premium materials, and they are extremely high quality if we do say so ourselves. There are three styles available:…

Freediving is an intriguing sport. People make a living from perfecting that most childish game of seeing who can hold their breath the longest under water. Hardly a spectator sport yet it has a mystique to it that possibly comes from the danger involved.