Second Son

So our good pals at premier sneaker boutique ryöüki have finally dropped their Lacoste collab. We showed you some photos of the launch party mayhem previously, and here’s…

So yesterday was a busy Monday at the shop. After hearing all about the crew’s weekend break out in the sticks with guns, wildlife, blood thirsty dogs and cameras, Will and I set about doing some work instead of just…

We had the launch party for our pop-up shop on Friday night and I’m only just feeling recovered enough to post up the photos, which should give you an idea of how good it was.…

… but our pop-up shop was. It began badly when we arrived to find that there’d been a double-booking and the head chef from Nobu was cooking in a makeshift kitchen in the gallery where we were supposed to…

At 7:30pm last Saturday evening I experienced one of the greatest moments of my life when I was accused of being an ‘International Party Boy’. We’d just returned from a trip to New York (photos coming soon) where we…

Discount fever continues as the good people at Donuts in Bristol get ready to launch their new store this Friday (5th Sept) with 10% off all products for one night only. They’ve only been…

One of our favourite shops, ryöüki in Oxford, is about to receive a large restock of Second Son goods in time for this weekend. To celebrate they’re kindly offering a 10% discount on our products for all…

America has given us many brilliant things over the years such as cheeseburgers, fake breasts, skateboarding, childhood obesity, monster trucks, cowboy films, Evel Knievel, unpopular foreign policy, and ‘Saved by the Bell’. So it’s with pleasure…

The new products are in stores now. From unicorns to gun-toting bikini-clad chicks coming out of skulls, we have all bases covered - knowledge may be power, but…

We’ve just got some new stockists on board. Our foray into Europe continues with the addition of Black Rainbow (BKRW) in Paris, and we’re also glad to welcome UK online store Urban Industry to the family.